THESE THREE THINGS 1569


On July 25th 1989, Paul's Boutique the album was released to crickets. It was one of the biggest failures in terms of expected returns around the time. In fact, after its release, the Beastie Boys were victims of such media over saturation from License to Ill, that the only person post the album's release that would promote Paul's Boutique was Don Cornelius of Soul Train. No one was surprised by the quick fail of the album more than the Beastie Boys. They were incredibly proud of it, and the album itself helped to create a new form of sampled music and beats that set the stage to change the course of music, and the Beastie Boy's trajectory as artists. It's easy to look back now and see that yes, the album is incredible, but even more importantly it set the stage for Check our Head and Ill Communication, which followed in the footsteps of The Clash, mixing genres and throwing a bunch of well played spaghetti at the wall to see what sticks.

As Ad Rock puts it, "Falling off can be fun." The process of rebuilding their audience and finding themselves as musicians was only really possible after a massive failure and disappointment. Had Paul's Boutique continued their outpaced rise to superstardom that License to Ill started, well, we wouldn't have what we have today. And I kind of love that. A good reminder that sometimes it takes 7 years of fumbling around in the dark to see where one puzzle piece helped you place the next.

Join me by using the #thesethreethings and commenting below with your own These Three Things. I want to hear what you are learning, laughing about, and living through.

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