ALCHEMY EDITION 125
A DIFFERENT DECEMBER This December marks the first holiday season in 12 years that I have not been at the helm of a product based business. Most small businesses can expect to make a considerable percentage of their annual income during this time. There were some years at Zelma Rose where I would make up to 50% of my annual income in Q4 depending upon how many events I was able to squeeze in plus publicity and of course a bit of luck. I would start planning for Q4 in July with production schedules, wholesale orders, lining up events and making my best informed guess as to what would be a best seller between October and December. It was...