ALCHEMY EDITION 79
FINDING THE SONG “It sounds like he found the song.” - Famed British record producer Clive Langer on hearing a reworked version of the song The Deportees Club, by Elvis Costello. I think about this quote a lot. What it means to find the song. How the creative process can happen so quickly and other times be elusive, demand patience, and feel like torture. Creativity can happen in 15 minutes or take the incredible planning, persistence, and the sweet serendipity of collaborators falling into line like a long con. Both are slow, require commitment to the idea and you never truly know they will work out until the very end. A risk. And one that creatives take over...